Using financial measures to assess the marketing effectiveness

5.4 Measures to assess the effectiveness of restrictions on tobacco marketing communications

The WHO FCTC proposes a comprehensive ban on tobacco advertising, promotion, and sponsorship, in recognition that it would reduce consumption of tobacco products (Figure 5.12). This section will explain how to go about measuring the effectiveness of restrictions on tobacco marketing communications, such as advertising bans or limitations on the use of specific media. First, terms are defined an...

5.2 Measures to assess the effectiveness of smoke-free policies

Article 8 of the FCTC, calls for greater protection from exposure to tobacco smoke (Figure 5.4). In the 1980s, some countries began to implement subnational smoke-free policies. By 2004, Ireland, Norway, and New Zealand were the first countries to implement comprehensive smoke-free worksite policies that also included restaurants and bars. Motivated in part by the FCTC mandate to expand smokefr...

Linking Marketing Efforts to Financial Outcome:

Using patient care quality measures to assess educational outcomes.

OBJECTIVES To report the results of a project designed to develop and implement a prototype methodology for identifying candidate patient care quality measures for potential use in assessing the outcomes and effectiveness of graduate medical education in emergency medicine. METHODS A workgroup composed of experts in emergency medicine residency education and patient care quality measurement w...

Problems in using d′ measures to assess subjective awareness

An accurate method of assessing the awareness to primes is crucial to investigations of subliminal perception. In a recent paper, Vermeiren and Cleeremans (2012) contend that traditional measures of prime detection potentially overestimate awareness to the prime. This can lead to wrongly classifying effects as subliminal, since even when primes are detected at chance level, it could be due to f...